With calls to 111 at an all-time high, encouraging medication users to be on top of their prescriptions was the key objective for this campaign. Working with Greater Manchester Integrated Care Partnership the campaign targeted young families, young professionals and students with its eye-catching Post-it note creative.
Since then, in a bid to reduce unnecessary stress on GP surgeries and Hospitals, NHS 111 has continued to be a go-to service for people with non-urgent care needs. Data suggests that one of the main reasons for 111 calls is repeat prescriptions. A recent survey of GM residents (2,196 completed surveys) showed that 46.4% of respondents had experienced problems getting a repeat prescription, resulting in a surge of urgent, out-of-hours medication requests being directed to 111.
Only 11% of people in GM manage their repeat prescriptions online, and only 30% know they can. We need to ensure patients are aware of the online service and also order their medication well in advance to relieve the pressure on the 111 services.
We created the “Simplify your life, manage your prescriptions” campaign based on a Post-it note design, which portrayed a visual staple of the ‘reminder’ as the lead messaging device. Bright, eye-catching and universally known, its familiarity appealed to our target audience.
Due to the engagement we received via our social media campaign; we were awarded a further Christmas campaign to ensure that we are reducing unnecessary stress on GP surgeries, hospitals and the NHS 111 service over this busy period.
|_GRECAPTCHA||5 months 27 days||This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.|
|cookielawinfo-checkbox-advertisement||1 year||Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .|
|cookielawinfo-checkbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checkbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
|CookieLawInfoConsent||1 year||Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.|
|PHPSESSID||session||This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.|
|__cf_bm||29 minutes||This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.|
|ugid||1 year||This cookie is set by the provider Unsplash. This cookie is used for enabling the video content on the website.|
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_ga_NL4P8LGJRF||2 years||This cookie is installed by Google Analytics.|
|_hjAbsoluteSessionInProgress||30 minutes||Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.|
|_hjFirstSeen||30 minutes||Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.|
|_hjIncludedInPageviewSample||2 minutes||Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.|
|_hjIncludedInSessionSample||2 minutes||Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.|
|vuid||2 years||Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.|
|_hjSession_2685336||30 minutes||No description|
|_hjSessionUser_2685336||1 year||No description|