England Squash

Let’s Hit It

England Squash is the national governing body of squash, responsible for growing the sport at every level in England. In September 2022 they launched their four-year strategy – ‘Squash in a changing world’, which outlined the organisation’s plans to grow the game in England and realise the collective vision to create a thriving, diverse and growing community.

To measure the success of the campaign, C21 established KPIs up front such as reach and engagement within the target audience for socials and increased number of visits to the Squash finder URL during the campaign flight time. Referring back to the KPIs and measure of success, C21 can confidently say that the campaign delivered against the required objectives:

  • 499,544  

    reach with a 2.4% engagement rate on socials

  • 216,825  

    impressions delivered in the target region and 15 QR code scans from DOOH

  • 11,087  

    more users visiting the Finder URL during the campaign flight time

  • 486  

    clicks and 308 confirmed lands on the Finder URL through digital displays

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