Bury Council are an essential line of communication for residents within their communities. With the impact of the COVID-19 pandemic, their role as an in-touch, relevant and credible source of information was vital in helping to protect and safeguard the health and wellbeing of the population.
The campaign aimed to increase levels of compliance, giving the community a much-needed boost of morale, heralding existing efforts, and inspiring the continuing resolve of Bury residents.
The continued impact of COVID-19 has been unfathomable. People fell ill and died, fear and anxiety grew, businesses shut, freedoms restricted, economies broke, travel stopped. But out of the ashes came something. People together.
This campaign is a testament to that. A celebration of Bury residents and their commitment to protect each other and change their actions for good.
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