Feel the benefit

We developed the Feel the Benefit campaign for GMCA’s Local Energy Advice Demonstrator project to help residents of Greater Manchester. This route talks directly to our audience by highlighting how adopting domestic energy-saving measures in your home can not only reduce your household expenses and the effect on climate change, but you can also increase the value of your home.

“Feel the benefit” carries a positive connotation, the line referencing a well-known and loved Northern saying – “I’ll take me coat off, or I won’t feel the benefit” – that suggests a rewarding and beneficial experience. This positivity can inspire individuals to engage with the campaign or take the initiative with optimism. It encourages them to act, make positive choices, and experience the rewards of those decisions