World AIDS Day

An ambitious target for 2023

Encouraging healthy lives

With an ambitious target to achieve zero transmissions by 2023, and a pilot ‘opt out’ screening programme to identify cases across the region, GM ICP used World AIDS Day to promote the initiatives and achievements of the scheme.

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Using a key infographic as the focal point of the campaign, animated and static assets were rolled out across social media. These highlighted key elements of the issues surrounding HIV and AIDS as well as the achievements of GM ICP and their ambitious targets for the future.

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