#DRYMESTER

Helping parents-to-be go alcohol-free

Encouraging healthy lives

Working with the Greater Manchester Health & Social Care Partnership (GMHSCP) to improve the health, wealth, and wellbeing of 2.8 million people living in the region. Commissioned to communicate the Chief Medical Officer’s clear message around abstaining from alcohol during pregnancy.

The impact of #DRYMESTER has travelled beyond the UK, with international teams adopting the resources. It may even have entered the lexicon as a term for being abstinent in pregnancy. The first UK FASD prevalence study, led by The University of Salford has recently been completed. It ascertained that 3.6% of children in Greater Manchester may possibly have FASD – equating to 1,238 live births a year. Whilst a lack of awareness and misunderstanding of AEP and FASD persists, we believe change will happen and #DRYMESTER is leading the momentum.

  • 9.42 million

    Number of times #DRYMESTER content has been seen

  • 959289  

    Total times people engaged with #DRYMESTER digital content

  • 9:1 positive

    Ratio of positive mentions on social media

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