The Manchester Foundation Trust (MFT) Charity supports 10 hospitals in Greater Manchester with much needed fundraising events. They make a real difference to people’s lives — making sure they continue to receive the very best treatment and care.
We created a unifying campaign identity to spearhead future fundraising activity. Devising concepts and designs for ‘Be a good sport’ to encourage people to get involved, make a difference, and have fun doing it too. This resulted in more people getting active for a worthy cause — and living healthier lives.