On 17 April 1955, Albert Einstein, generally acknowledged to be one of the most intelligent minds ever, died due to a ruptured Abdominal Aortic Aneurysm (AAA). Nearly 70 years on, 82% of ruptured AAA cases are still fatal. Collaborating with a major, global healthcare company, we created an awareness campaign to resonate across Western Europe.
Screening can pick up an AAA before it bursts. Across Europe, this campaign is building awareness amongst the key target audience and their caregivers and will support other healthcare initiatives in the move to effective, predictive prevention models, making access to screening more readily available.
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