We’re thrilled to be taking part in and sponsoring this year’s Two+Two event run by Creative Resource. The event, now in its fifth year, connects the next generation of creative talent with their future industry peers, allowing them to gain valuable experience, and expert mentorship.

It’s a great experience, not only for students looking to kickstart their marketing and creative careers, but also for creative professionals like myself. The team and I are excited to help nurture and mentor the next wave of emerging creative talent. We’ve all been where the students are now, eager to learn and bags of passion, so it’s only fair we help the next generation to grow and develop into great strategists, creatives, and marketeers. Emma Morris, Jessica Holloway, and Neil Parsons will be using their many years of experience and knowledge to mentor the students during the day and give them expert tips to help them crack this year’s challenging and thought-provoking brief, set by the headline sponsor WEJO. For the second year running I’ll be a part of the judging panel, making the tough decision of who on the day provides the best solution to the brief.

The winner of this year’s event will get the chance to spend the day with one of the UK’s most well-known entrepreneurs and newest member of the BBC’s Dragons Den, Steve Bartlett.

Since joining C21 earlier this year, one of my objectives was to promote C21 and get involved with as many industry events as possible and this is a fantastic one to kick off with. Our ethos is ‘create change’ and we work with clients that are continuously delivering this. Now we’re partnering with an event and a creative brief that is hoping to do the same. I can’t wait to see what the students come up with.

So good luck to everyone who’s taking part. We can’t wait to spend the day supporting you, see your ideas, and then share a beer or two in celebration after!