Make Smoking History
What Will You Miss?
We’re proud to be working with NHS Greater Manchester to deliver Phase 2 of the Make Smoking History campaign, one of the UK’s most ambitious public health campaigns.
Our campaign reframes smoking harm through the lens of everyday life moments that people risk missing due to smoking-related illness. We introduced new relatable scenarios — from birthday celebrations and school pickups to football matches — connecting the message more powerfully with people across Greater Manchester.
Leading end-to-end creative production and rollout, delivering assets across television, social media, display and out-of-home channels. Working closely with multiple stakeholders and delivery partners, we ensured the campaign remained consistent while adapting to regional and hyper-local audiences.
The result is a behaviour-change campaign designed not just to inform, but to motivate action — helping people access the tools and support they need to quit smoking.
