Promoting greener healthcare
Unlike standard inhalers, green inhalers don’t use CO2 to deliver medication. Working with Greater Manchester Integrated Care Partnership, the campaign was aimed at inhaler users to raise awareness of the greener options available.
A green inhaler can produce 25 times less CO2 than the most prescribed inhaler, yet it can produce the same desired outcome. Our main objective was to communicate, inform, educate, and change mindset, ensuring those suitable for a Green Inhaler are made aware of and offered the greener alternative.
We needed to change the mindset of patients and GPs, assuring those who qualify that the inhaler is just as effective, easy to use and would not affect their routine or health condition.
For patients, ensuring there isn’t a disruption to their routine, the inhaler is as effective as their current solution, and there is an option to switch back to help ease concern. We developed the “find a greener inhaler to suit you” campaign, highlighting that the switch from a traditional inhaler to a greener, more environmentally friendly alternative.
We ran a 4-week sponsored Facebook campaign to target patients, resulting in over 330,000 impressions. For GPs and Health Professionals, we conducted a LinkedIn campaign linked to a green inhaler digital pack that provided the reader with further information. We received nearly 10,000 impressions, and 130 link clicks to the digital pack.
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