St Anne’s Community Services
A brand positioning worthy of a life without limits
Outstanding care
St. Anne’s Community Services (SACS) enable people to live a life without limits. With extensive experience supporting individuals through complex needs such as Trauma-Informed Care, Mental Health Awareness, Learning Disabilities, Homelessness and Respite – the client required a brand identity that reflected the spirit of the organisation and the positive changes they help people to achieve every day.
Challenge
As a sector, the care industry remains largely independent, ran for the most part by voluntary and for-profit organisations. In England, three-fifths of care at home provision is commissioned by local authorities under contract with providers and so, the potential level and impact of competition in this sector are significant.
Our brand challenges were as follows:
- Establishing an identity that reflected the client as an ‘employer of choice’ and a ‘partner of choice’ for diverse care services
- Building a reputation of high-quality and best practice within the social care sector – from ‘good to great’
- Strengthening the client’s communication, using technology to build a greater connection with customers and staff
Collaborate
Working in partnership we strengthened communications from a brand, design, UX and technology perspective to establish SACS as a leading provider of care services, enabling lives without limits and promoting independence for the people they support.
We needed to pay attention to key accessibility considerations and ADA compliance, ensuring the site is inclusive for all whilst establishing SACS as a committed employer that value and invests in its staff, increasing recruitment opportunities.
Create
Making a difference every day is a philosophy that is strongly interwoven into the cultural fabric of St Anne’s. It is part of who they are – a provider of the highest quality, person-centred care and support.
Creatively, we delivered:
- New brand identity including approachable, professional logo and design
- New photography style including engaging, friendly and authentic imagery
- Internal and external brand toolkits including stationery, pop up banners, strategic plans and brand books
- Responsive website with a user-friendly, intuitive, navigable layout and continued maintenance
Change
Since the rebrand, the company has gone from strength to strength, diversifying services and growing its geographic foothold across the North of the UK.
The real change has been the impact of the new brand and communicative tools on staff, proving particularly successful in engaging in-the-field workers with the wider SACS vision, values and internal culture.
The change in brand look and feel continues to have positive effects – with an increase in relevancy, positioning the organisation at a competitive advantage within their marketplace and inspiring a culture of continuous growth.
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15000
website views in 3 months
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10559
website user engagements
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65.3
%
website mobile views
