ForHousing and Salford Community Leisure wanted to create behavioural change by increasing awareness of knife crime and the devastating consequences it can have on people’s lives.
#KNIFEFREE is a digital and outdoor campaign to inspire young people and empower change for good. We encouraged local youths to have their say. Writing their own headlines to help stop knife crime. Their words appear on all the collateral, helping to create a knife free Salford and a safer future.