Prescription Preparedness
Changing mindsets over medication
Promoting preparedness
With calls to 111 at an all-time high, encouraging medication users to be on top of their prescriptions was the key objective for this campaign. Working with Greater Manchester Integrated Care Partnership the campaign targeted young families, young professionals and students with its eye-catching Post-it note creative.
Challenge
During the COVID-19 outbreak, the NHS 111 service played a critical role as the 'front door' to clinical advice, helping direct people to the right service/s and reduce exposure to the virus.
Since then, in a bid to reduce unnecessary stress on GP surgeries and Hospitals, NHS 111 has continued to be a go-to service for people with non-urgent care needs. Data suggests that one of the main reasons for 111 calls is repeat prescriptions. A recent survey of GM residents (2,196 completed surveys) showed that 46.4% of respondents had experienced problems getting a repeat prescription, resulting in a surge of urgent, out-of-hours medication requests being directed to 111.
Collaborate
Create a digital awareness campaign supporting a Greater Manchester (GM) wide prescription preparedness drive - highlighting the role residents can play in actively managing their medication supply to avoid urgent prescription medical care and calls to 111.
Only 11% of people in GM manage their repeat prescriptions online, and only 30% know they can. We need to ensure patients are aware of the online service and also order their medication well in advance to relieve the pressure on the 111 services.
Create
We created the “Simplify your life, manage your prescriptions” campaign based on a Post-it note design, which portrayed a visual staple of the ‘reminder’ as the lead messaging device. Bright, eye-catching and universally known, its familiarity appealed to our target audience.
Change
Due to the engagement we received via our social media campaign; we were awarded a further Christmas campaign to ensure that we are reducing unnecessary stress on GP surgeries, hospitals and the NHS 111 service over this busy period.
