Age Well – NHS Salford

Supporting older people to stay healthy

Healthy lives

30,000+ people in Salford are aged 65 years or older – this is predicted to increase by almost 40% to 45,600 by 2030. The locality plan for ageing recommends a radically changed healthcare model, where older residents maintain their independence and are more active in their own care.

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On behalf of NHS Salford CCG, we helped communicate this positioning, via an ‘Age Well’ campaign. Supportive messaging encouraged older people to stay healthy and safe at home, channelled through collateral suitable to the demographic, such as visually appropriate infographics, booklets and in-home items such as tea towels.


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