Accessibility is becoming more and more important in design and communications. It’s no longer just a concern for public sector marketing departments anymore — with 1 in 4 people in the UK having a disability, 2 million living with sight loss, and 1 in 10 having dyslexia, making content accessible is something every brand and business should be thinking about to reach a wider audience. 

Does this mean marketing material has to be boring and basic? Absolutely not. 

At C21, we’ve worked with clients to create marketing material that is as creative as it is inclusive. Accessibility doesn’t have to limit creativity — accessible design just involves a more considered and thoughtful, approach that can enhance design rather than stifle it.  

When accessibility is integrated early it leads to designs that are not only inclusive but also engaging, and can still be visually stimulating. 

Why accessibility matters 

Across all industries, more brands are starting to see the benefits of inclusive communication. By creating content that is accessible, you unlock the potential to reach a larger, more diverse audience — up to 25% more people. 

While compliance with standards like WCAG or ADA is essential, accessibility goes further. It’s about recognising the diverse needs of your audience and creating content that works for everyone, regardless of ability. 

Here’s how accessible design benefits your brand: 

  • Promotes inclusivity and equal access. 
  • Expands audience reach — opening your message to up to 25% more people. 
  • Builds trust and loyalty by showing that your brand values all users. 
  • Enhances user experience for everyone, making interactions smoother and more intuitive. 

Accessible design isn’t just a requirement — it’s a valuable way to connect meaningfully with a wider audience. 

Will accessibility kill creativity? 

As designers or marketeers, there’s always that nagging fear that prioritising accessibility might mean sacrificing creativity or beautiful execution. But it doesn’t have to, with the right approach, you can create designs that are both visually impactful and fully accessible. We’ve done exactly that for our clients, proving time and again that accessibility and creativity can go hand in hand. From well-designed brochures to interactive PDFs, we’ve created solutions that balance both. Take a look at our portfolio for some inspiration. 

Join our free accessibility in design session 

Are you a marketing or communications professional wanting to learn how to create more inclusive content? Our free online session is for you.  

The session will help you debunk common myths about accessibility, learn what to look out for in your communications, and pick up practical design tips and tricks to widen your reach — without compromising on design. With extensive experience in designing for accessibility, the session will be led by Creative Director Angelo Giaquinto and technical artworker Tom Richards. 

When: Monday 20th January at 2pm-3pm GMT
Where: Online

Ready to create inclusive, impactful communications? 

Don’t miss this opportunity to upskill and future-proof your marketing efforts. Secure your spot today by registering on TicketSource.