NHS Cheshire and Merseyside
Every contact counts
NHS Cheshire and Merseyside commissioned us to create a visual identity for a campaign aimed at boosting cervical screening rates among women. We developed a toolkit for midwives emphasising the crucial role they play in encouraging women to attend screenings. The toolkit’s design was essential in conveying the message that ‘every contact counts’. We aimed for a friendly, warm, and engaging look and feel that also reflected existing cervical screening materials, while ensuring the visuals were inclusive and represented the ethnic diversity of the target audience.
