NHS Greater Manchester
Stay Winter Strong
The NHS offers free vaccines to those at greatest risk of flu and common viruses during the winter months. Their ‘Get Winter Strong’ campaign is part of an important strategy to keep people healthy during the coldest and darkest season by increasing awareness of free vaccinations.
C21 were tasked with rolling out the campaign creative style across a large range of planned, targeted media. This ranged from the usual social channels and third party online display advertising to printed literature, out-of-home advertising, and more unusual applications such as large bus-rear advertising.
Execution of the project required a quick turnaround to meet tight media deadlines so we needed to be fast, efficient and detail-oriented. We’ve been pleased to see the breadth and reach of the campaign across Greater Manchester.
