Adaptability. Survival of the fittest. It’s a concept that has been used by scientist since Charles Darwin published his Theory of Evolution by Natural Selection in 1859. It stated, ‘those that successfully adapted or evolved to meet the changing requirements of their natural habitat thrived and reproduced, while those species that failed to evolve and…
It has certainly been an unconventional start to a new role, but one I will remember fondly! Due to the current unfortunate circumstances with COVID-19, I started my position as Project Executive for C21 working from home. I initially found the prospect of starting a new role remotely quite daunting, but my worries quickly dissolved…
I recently watched Simon Sinek’s 2009 Ted Talk on ‘How great leaders inspire action’ and thought, how a decade later, this video may be more relevant now than ever. With trust inequality at a record high, the fragility of systems such as the government, the media and NGO’s has been laid bare. As this year’s…
We are all curious beings; it’s what makes us human. A desire to know, see, hear, smell, taste and touch connects our race and helps us to define our everyday experience. As advertising has developed over the centuries and the competition of consumerism reaches an all time high, companies are now hungrier than ever to…
