Exciting news alert! We’re over the moon to have won the Best Digital Campaign award at the 2020 MPA Awards for our #DRYMESTER campaign. C21 are hugely proud of this campaign, which is commissioned by Greater Manchester Health and Social Care Partnership and the NHS. It aims to reduce alcohol exposed pregnancies and prevent new cases of Foetal Alcohol Syndrome Disorder, through raising awareness of the dangers of drinking alcohol when pregnant.
#DRYMESTER was praised for the extensive research that was carried out as part of the campaign and the outcomes that came from it.
Hats off to all the agencies that were shortlisted, as we were up against some fantastic competition, including The Mental Health Foundation’s Mental Health Awareness Week campaign, The Royal Exchange Bruntwood Prize digital campaign and Storyhouse Peter Pan digital campaign.
The MPA Awards set out to recognise the amazing talent across Manchester, inspiring future innovation and creativity. The awards have 3 central values – inspiration, collaboration and celebration which are all distilled from the attitude, style and personality of the city that spawned them.
We would like to say a huge thank you to the judges for choosing #DRYMESTER and of course our lovely clients at the Greater Manchester Health and Social Care Partnership who are just as thrilled as we are!
To find out more about the campaign, visit drymester.org.uk.